About Us – African Trade Desk

US Africa Trade Desk

The US Africa Trade Desk (USATD) is a pioneering platform committed to reshaping the commercial landscape between the African continent and the United States.

Our ethos, “providing a hand-up, not a hand-out,” is at the heart of our operations, ensuring that we contribute more value than we capture.

USATD presents a pivotal opportunity for retailers to explore the rising influence of high-quality, sustainable products from Africa.

Early engagement with USATD positions retailers to lead in the adoption of African products, setting trends and differentiating their offerings in a competitive market.

We represent a significant milestone in U.S.-Africa economic relations, promising new growth avenues for both African producers and U.S. retailers. Participation is not just an opportunity to explore new business prospects but, also a commitment to fostering sustainable economic growth under AGOA (African Growth and Opportunity Act)

At The Heart Of Our Enterprise, We Have Assembled A Formidable Team That Defines Excellence In The Trade Industry. Industry leading collaborative partners, provide a bouquet of professional services within the USATD ecosystem, thus streamlining end to end transactions.

Heading our Commercial Strategy Team is a group of prominent leaders, based in the USA acknowledged for their profound industry insight.

They cultivate and nurture essential relationships with prominent U.S. and international retailers, leveraging their affiliations with influential councils and forums to provide the strategic guidance that shapes our initiatives and ensures Africa’s competitive advantage.

Our African Trade Relations team, based on the continent, plays a pivotal role in overseeing and optimizing trade channels between Africa and the U.S.

Their invaluable on-the-ground knowledge and nuanced grasp of cross-continental commerce are indispensable for the seamless execution of our transactions and the overall triumph of our global endeavors.

Safeguarding the financial integrity and operational efficiency of our organization is our Finance & Operations Team based in Mauritius and advisory services in New York. With roots in multinational corporate environments and specialized expertise in commerce, they contribute over a decade of targeted experience. This team stands at the forefront, meticulously balancing financial stewardship with strategic commercial management, thereby establishing a robust foundation for our business operations.

Fueling our marketing endeavors is our Brand Development & Compliance Team, distinguished by their international exposure and astute business administration acumen. Since their integration into our organization in 2018, they have been instrumental in shaping our public relations, spearheading innovative approaches to product development, and elevating our retail packaging designs. Their rigorous oversight of compliance and commitment to corporate social responsibility ensure that our projects not only meet but surpass industry benchmarks, reflecting our steadfast dedication to ethical practices.