
USATD serves as a dynamic gateway for expanding bilateral trade between Africa and the United States, fostering economic growth while delivering high-quality products to American consumers. Our mission is to bridge African producers with the U.S. market by facilitating access to retail and food service channels, ensuring that both mainstream and emerging African products contribute to a diverse, multicultural consumer landscape.
By aligning with U.S. government trade objectives, we streamline market entry for African suppliers, enhancing supply chain efficiency and reducing barriers to trade. Our strategic partnerships with public and private sector stakeholders drive sustainable development, job creation, and long-term economic impact in both regions.
Through continuous innovation, we curate a product portfolio that reflects evolving consumer preferences—offering both time-honored staples and trend-driven innovations. USATD is committed to strengthening U.S.-Africa trade relationships, ensuring mutual benefit for businesses, retailers, and consumers alike
Beyond Transactions: USATD


Strategic Partnerships for Growth
USATD - Building Bridges, Fostering Growth, Connecting Continents.

Discover the Spirit of Africa with USATD
USATD stands as your portal to unparalleled global trade adventures, inviting you to traverse beyond traditional boundaries. With us, the essence of international trade is not just redefined; it’s revolutionized.

Explore the Flavours
Dive into an exploration of global tastes and traditions with USATD. We bring the vibrant flavors of Africa directly to the U.S. market, catering to an ever-expanding multicultural consumer base. Our portfolio not only includes mainstream products but also introduces unique and novel flavors that satisfy the curiosity and diverse palates of American shoppers.

Streamlined Trade, Elevated Experiences
Our approach to trade is built on efficiency and innovation. We offer comprehensive solutions that streamline the path from African producers to U.S. retailers. By simplifying complexities, we ensure that the journey of each product, from conventional favorites to the latest market sensations, is as smooth as the experience it delivers to consumers.

Building Bridges For Success
At USATD, we believe in the power of strategic partnerships to unlock lasting success. Our collaborations with local and international stakeholders are designed to amplify opportunities and foster sustainable growth. These alliances allow us to continuously refresh our selection with both traditional and emerging products, ensuring relevance and appeal in the dynamic U.S. retail landscape.
Benefits for USA Retailers

Access to New and Unique Resources

Continuity of Supply


Direct-to-Retail Strategy

Full Supply Chain Visibility